Is Starting A New Business Hard?

It was a beautiful morning and I was walking with my girlfriend through the neighborhood. We had spent the past weekend creating our goals and intentions for the upcoming year.

She was talking about an idea she had for a new business. She was filled with excitement as she explained how the business could help people in the community. Her excitement was infectious and I said, “this sounds great! Let’s start your business today!” Her reply was, “isn’t starting a business hard?”

Her question stopped me in my tracks. She noticed I had stopped walking, so she turned around and looked at me with a questioning look on her face. Helping people start their own businesses is a passion of mine. I felt like the Cookie Monster when his girlfriend gave him crackers.

Then a smile crossed my face as I realized I had a new topic for this blog post.

Is starting a new business hard? This is actually a great question. Becoming an entrepreneur and starting a new business can be very daunting if this is a brand-new venture for you. If you’ve worked for someone else, chances are you didn’t get to see the inception of the business.

I was lucky to have great role models in my life. My grandmother was a natural entrepreneur who had an intoxicating way of selling her ideas to people. She created a cleaning business, a catering business, a seasonal dessert business specializing in pecan pies, and a tailoring business. She also became a contractor to streamline her real estate business.

My grandmother took on challenges head-on. She noticed if people found something tricky or difficult, there was an opportunity to create value for those people. Her formula was to make the sale, then create the business.

So, is starting a business hard? Technically, the answer is, NO!

The most important hurdle in starting your business is determining if someone will actually buy what you are selling. The moment they part with their hard-earned money and you make that sale, you are officially in business.

Alan Donegan from Rebel Entrepreneur references this same idea when creating a course to sell in his business. He talks about students of his who spend hours, days, months, and even years perfecting a product, only to realize no one wants to buy it.

He said in his early years of business he slaved over various courses and when they were finally complete, no one wanted them. He learned to work the system backward. He told a client about a course that would include X, Y, and Z. The client would get excited about the course, write a check, and it was time for him to create the course with everything his client paid for.

YES, there are some technical things you will need to create your business entity, and I’ll cover those in a future blog post, but before you go through that process, SELL your idea, FIRST!

Cheers to your Success!

Get started with Step 1!